Leading Through Influence and Persuasion

Âé¶¹ÊÓÆµ's Executive Education programs will prepare you to become the best leader you can be.

mba student meeting with professor

In today’s organizations, the ability to influence without relying on formal authority is a defining leadership capability. This one-day program equips leaders with practical tools to shape decisions, build alignment, and move ideas forward through trust and persuasion rather than position or power. Participants will learn how effective leaders mobilize stakeholders, shift perspectives, and guide groups toward sound decisions in complex, real-world environments.

The morning session introduces proven, research-grounded approaches to influence and persuasion. Drawing on behavioral science and leadership research, participants will explore key concepts including the Catalyst Framework for reducing resistance, Frei’s Trust Triangle as the foundation of credible influence, and core principles of persuasion. The session emphasizes practical leadership skills such as creating psychological safety to encourage open dialogue, winning allies, creating momentum, and handling opposition effectively.

In the afternoon, participants will watch the classic film 12 Angry Men (1957), pausing at key moments to observe the morning’s frameworks and concepts in action. Guided discussion will highlight how the Catalyst approach helps reduce resistance, how the Trust Triangle strengthens credibility and persuasion, and how core influence principles shape shifting opinions and coalition-building. By connecting theory to observable behavior, participants will translate insight into practice and strengthen their ability to influence peers, teams, and stakeholders across organizational settings.

Key Learning Outcomes

Participants will be able to:

  • Apply the Catalyst framework to reduce resistance and enable constructive
    change.
  • Use the Trust Triangle to strengthen credibility and persuasive impact.
  • Leverage core principles of influence ethically and effectively. 
  • Build coalitions and align stakeholders without relying on formal authority.
  • Recognize influence dynamics in group decision-making.
  • Apply practical techniques to influence peers, teams, and cross-functional
    partners in real workplace situations.

Instructors

Jorge Choy, MBA 
Lecturer, Senior Director of Programs and Partnerships
Âé¶¹ÊÓÆµ

Who Should Attend

  • Managers and emerging leaders who need to influence without relying on formal
    authority.
  • Mid-level leaders responsible for driving alignment across teams, functions, or
    stakeholder groups.
  • Project, program, and initiative leaders who must gain buy-in and move ideas
    forward in complex environments.
  • Professionals in corporate, nonprofit, and public-sector organizations who work
    through collaboration rather than hierarchy.
  • Leaders seeking to strengthen credibility, build trust, and improve persuasive
    effectiveness.

Date and Location

Friday, May 22, 2026, 9 a.m. - 4 p.m.
Garden Room, Edgehill Mansion, Âé¶¹ÊÓÆµ
75 Magnolia Ave., San Rafael, CA 94901

Fees 

Program fees are $1,900 and includes tuition, course materials, breakfast and lunch.

Discounts

  • Early Bird Discount: 10% discount ($1,710 after discount) for registrations received before May 1, 2026.
  • Group Discount: 20% discount ($1,520 after discount) for 2 or more individuals from a single organization.
  • Alumni Discount: 30% discount ($1,330 after discount) for Âé¶¹ÊÓÆµ degree program alumni.

Note: Only one discount may be applied per participant.

For any questions, please email ils@dominican.edu or call (415) 482-1918.